<b><i>Press Start </i>examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.</b><br /><br />With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide.<br /><br />The
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